Why Ashkan Rajaee Thinks Your Data-Driven Marketing Still Sucks (And What Nobody Tells You About Fixing It)

Crafting high-converting copy with data-driven precision — inspired by Ashkan Rajaee’s approach.

Is your marketing strategy dead on arrival? Ashkan Rajaee thinks it might be. And what he points to as the cause is not what most marketers expect.

You’ve probably heard it all before. Build buyer personas. Get your data right. Automate what you can. But according to Ashkan Rajaee, one of the most overlooked reasons marketing campaigns fail has nothing to do with tools or targeting. It comes down to something far more basic: your words.

That’s right. Copywriting. The thing most teams rush through or outsource without a second thought.

And here’s the twist. Rajaee believes that even the best data in the world is useless if your message doesn’t speak to the human on the other end.

Let that settle in. You can hit the perfect prospect with the perfect title in the perfect company, and it will still flop if your copy doesn’t feel real.

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The Dangerous Assumption Behind “Accurate” Data

There’s a reason companies throw thousands of dollars at platforms like ZoomInfo and others that promise precision. Everyone wants to believe that once you have the right list, conversions will follow.

Rajaee challenges this directly.

“You can’t just blast the same message to every IT decision-maker and expect magic,” he says. “There are layers. Different company sizes. Different buying stages. Different roles with different pain points.”

He sees this mistake constantly. Marketers check the data box and move on. They craft one generic message and call it a day. And when the campaign underperforms, they blame the data, not the copy.

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Copy Isn’t Cosmetic. It’s Core.

Here’s what separates Ashkan Rajaee from most voices in the space. He doesn’t treat copywriting as an accessory. For him, it’s core to strategy.

When you understand who you’re writing to, how they think, what keeps them up at night, and how your solution fits into their world, everything shifts. This is not about fancy language. It’s about alignment.

In some cases, Rajaee even removes automation and brings humans into the messaging process. Why? Because sometimes you need that extra nuance, that small phrase that makes someone feel like, “Yes, this was written exactly for me.”

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Why So Many Marketers Still Get This Wrong

The marketing world moves fast. There’s pressure to launch campaigns, meet KPIs, scale outreach. And in that rush, copy becomes an afterthought.

Rajaee doesn’t hold back on this.

“Marketers treat words like decoration. But your copy is the vessel for everything you’re selling. If it’s weak, your entire strategy collapses.”

And he's not talking about hiring a fancy copywriter to punch up your taglines. He's talking about strategy-level decisions. Who is this message for? What should they feel? What action should they take? Every word must serve that purpose.

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The Secret to Real Marketing Power: Precision Copy Meets Precision Data

This is where the real advantage happens. When your targeting is accurate and your copy speaks directly to the human behind the job title, the results are different. Not just better. Entirely different.

You stop getting ignored. You stop being “just another vendor.” You start becoming the company that gets them.

That doesn’t happen by accident. It happens when you stop writing to a title and start writing to a person.

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Final Thought: Don’t Just Market. Communicate.

Ashkan Rajaee’s blunt take may not sit well with everyone, but it’s hard to argue with the truth behind it. Most marketing isn’t failing because of bad products. It’s failing because of bad communication.

If your message doesn’t resonate, nothing else matters. No tool, no list, no funnel hack can fix that.

So the next time you're about to hit send on a campaign, pause. Ask yourself, “Would I respond to this?” If the answer is no, it’s time to rewrite it. Not to make it prettier. But to make it more real.

Because at the end of the day, marketing is not about clicks or impressions. It’s about people. And if Ashkan Rajaee has taught us anything, it's that people don’t respond to data. They respond to words.